Over thirty partners including the St. Louis Regional Chamber, Explore St. Louis and St. Louis Civic Pride Foundation unveiled a bold new regional marketing plan during the Chamber’s 179th Annual Event at the Peabody Opera House on Thursday evening. The group premiered the first part of the marketing plan, a unified Brand Anthem video that showcases the best of the St. Louis region to investors, visitors and potential residents alike.

Regional Chamber President, CEO and St. Louis Civic Pride board member Joe Reagan noted that for the first time ever, over thirty of the region’s professional marketing organizations – including St. Louis area chambers of commerce, convention and business bureaus, economic development organizations, civic organizations, colleges and universities – have developed and committed to a united brand voice for St. Louis.


The Brand Anthem video features Chris Motley of Better Weekdays, Roy Borochov of Forrest Innovations USA and Colonel Laura Lenderman of Scott Air Force Base. The video follows these three St. Louis residents as they navigate through the city with purpose on a normal business day. As they travel, we are introduced to the abundance of places and activities in the region for residents and visitors to enjoy.